Magazine - British Seed Houses reveals new image during Harrogate Week

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By Ellie Parry in Industry on 17th Feb 2006 17:00

British Seed Houses reveals new image during Harrogate Week

There might have been familiar faces greeting visitors to British Seed Houses' stand, but the leading UK seed company had a distinctive new look at BTME 2006.

It sported new exhibition graphics, stationery and product literature on its stand, and entertained a packed house of customers and key industry delegates at its celebrity luncheon, where cricket pundit Henry Blofeld amused his audience with tales from the commentary box.

The new corporate identity was created as part of the company's ongoing strategic marketing programme.

Its new image is reflected across a suite of new magazine adverts, product-led direct mail, packaging and an upgraded website with online purchasing facilities which will be launched in the Spring at www.britishseedhouses.com.

Simon Taylor, BSH's amenity development director said: "Anyone who specifies or purchases seed from BSH can be confident about its quality, and we think it's important that our image reflects this commitment to quality. We've also listened to our customers' feedback so we can continue to improve the service we provide to them."

"Our new literature, adverts, direct mail and packaging give clear, concise information that's specific to the end-user, enabling them to select the best seed for their situation. The upgrading of our website will provide detailed technical information on our whole product range and a secure online purchasing facility backed up by an experienced on-the-road and office-based technical sales team."

Read more articles in Industry, by Ellie Parry or from February 2006.

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