Magazine - Primo MAXX interactive promotion launched

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By Press Release in Industry on 23rd Mar 2006 12:00

Primo MAXX interactive promotion launched

Following the unveiling of Primo MAXX at this year's BTME in January, Scotts and Syngenta have this week launched a major interactive promotion that aims to bring the features and benefits of this revolutionary new plant growth regulator to green keepers at golf clubs throughout the country.

The Primo MAXX Three Round Championship has been developed by leading Midlands marketing agency, Yes Direct, and offers green keepers the opportunity to win instant prizes by answering multiple choice questions which reinforce the product's key attributes.

Just one question needs to be answered within each of the three mailings. Prizes range from all-weather hats and sunglasses, to digital turf thermometers and green keeper's knives. The culmination of the promotion is an all expenses paid trip to California next year to take in the US Golf Industry Show, for two overall winners.

With each stage of the promotion, greenkeepers are given key information on the product's benefits, including how to start and maintain a Primo MAXX programme and guidelines for best practice in turf management. Participants can enter by post, by text or by email and entry forms are also available online at www.primomaxx.co.uk.

As well as devising the structure of the promotion, Yes Direct is managing each stages of the Primo MAXX Championship through to the fulfilment of prizes.

Read more articles in Industry, by Press Release or from March 2006.

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