Deere donates $1m to Habitat for Humanity to aid hurricane relief

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Deere & Co. is donating $1 million to support Habitat Hammers Back, a long-term recovery initiative organised by Habitat for Humanity International to help repair and rebuild communities affected by Hurricanes Harvey, Irma and Maria.

"Habitat for Humanity has many years of experience helping families build back after disasters, providing longer-term, sustained efforts to help people and communities recover," said Samuel R. Allen, chairman and CEO of Deere & Co. "Deere and its employees, dealers, and customers have already and will continue to be involved in these efforts."

Habitat's three-phase disaster response focuses on immediate relief, community stabilization and long-term recovery. The organisation is in its immediate response phase - including damage assessments and clean-up - in Texas, Florida and the Caribbean, according to a press release. Deere will encourage and organise individuals and teams of employees to support the recovery efforts through the company's employee volunteer programme.

The $1 million commitment to Habitat Hammers Back is another step in the response by Deere and its Foundation to the hurricane disasters, including:

  • An annual $500,000 contribution by the John Deere Foundation to the American Red Cross Annual Disaster;
  • Giving Programme that helps the Red Cross pre-position supplies, secure shelters, maintain vehicles and train volunteers, so response can begin immediately.
  • Personal employee contributions of more than $100,000 to the Red Cross, local food banks, and other aid organisations - a total matched by the John Deere Foundation.
  • Deployment of heavy equipment by John Deere's business divisions and dealers to help in the recovery efforts.

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