Allett, the Staffordshire based specialist cylinder mower manufacturer, has won the Queen's Award for Enterprise: International Trade 2019 in recognition of its growth in exports and contribution to the British economy.
A wholly British-owned company, Allett has designed and manufactured mowers for the sports and premium lawns market for over fifty years.
The award marks a major period of development for the company, with ranges of new products launched to meet the needs of strong emerging markets. Allett's main export success has been achieved with their professional products for sports stadiums and training grounds, achieving increased sales with the USA, Russia, Germany, France, the Czech Republic and Spain leading their top ten markets in the past three years.
"We're very honoured to receive the Queen's Award," said Austin Jarrett, Allett's managing director. "It recognises our achievements and team efforts in bringing innovative developments in our mowing systems to meet challenges in overseas markets with large potential. We're no longer confined to the seasonality of domestic sales cycles in the UK. Our mowers and turf maintenance systems are used throughout the world where they are maintaining sports surfaces and lawns to the highest standards."
Allett was the major supplier to the host stadiums and contractors in Russia for the 2018 World Cup football tournament. The company concentrates on assisting a World Cup country for a period of three years to help attain the striking light green-dark green stripes in time for the main tournament. Markets with large potential such as the USA offer access to developments for sports such as American football and baseball as well as soccer. South America, where previously they have not had the financial resources, is now a developing market, says the company. Allett has placed its first mowing systems in China where there are great World Cup ambitions.
"The groundsmen in the UK are recognised as being the best in the world and they demand the highest standards from their equipment suppliers," says Austin. "This demand drives our engineering team to improve and develop our mowing systems which consequently produce world class sports surfaces and garden lawns. We have benefitted from this and we are confident that we can deliver improved standards to the stadiums and lawns using our systems in the rest of the world. This is because of the help we get from our great customers in the UK. Every one of our machines proudly wears a Union Flag decal, and this really helps us in our export markets where the UK is revered for their lawns.
"We will be hosting Pitch Maintenance training seminars in China this year," adds Austin, "to help set standards and expectations for the playing surfaces in this huge country which is growing rapidly as a footballing nation. Allett is more than just a machine. We're strengthening our technical support and embarking on a plan of new product development to concentrate on a wider range of grass and sports turf maintenance products."
Allett recently launched and continue to develop products powered by Lithium-ion battery. To accommodate the growth of the business the company recently moved their Hixon, Staffordshire base to a new, larger factory. The company has an after-sales team in place to support overseas national distributors and, as export sales grow, consider it is important to maintain the 'brand value' which has been a keystone to home market success.
Allett say the recognition of achievement the Queen's Award for Enterprise brings is a proud moment in its history, and one the company can bear as a premium standard into the export markets of the future.