Aqua -Aid, a leading manufacturer and supplier of (bio) surfactants and wetting agents for the Turf Care industry has opened its new distribution network for the European, Middle East and North African (EMEA) Market.
Operating from the south of The Netherlands between two harbours Rotterdam and Antwerp, Aqua- Aid is centralizing the supply chain within the EMEA with goods sent direct to distributors and end-users.
Hans de Kort, former director of turf and agricultural machinery manufacturer Imants BV is appointed as Managing director to lead the EMEA operations.
His background in the sports and general turf industry as well as previous experience in logistic supply chain management in the automotive industry will help the European operation to be more cost effective and lean.
"I have worked closely in sports turf management and maintenance for many years on a global scale and have seen first-hand the unique qualities of Aqua-Aid's product line. Products like OARS, VerdeCal and TurfScreen, which are already established and well known in the market place."
This, plus the excellent rapport I have developed with the owners of Aqua-Aid through my work made the decision to join them an easy one to make." De Kort said.
"My intention is to develop the market for Aqua-Aid in Europe and in particular the UK. The knowledge and understanding of this type of soil structure and surface maintenance in the UK is unrivalled and I intend to supply the products that deliver results."
Sam Green, Business Development Director for Aqua Aid praises Hans de Kort for his outstanding background and skills and welcomes him to the worldwide Aqua Aid team. "Hans's resume speaks for itself. We believe that with his drive he will deliver a new and greater level of service and performance to our worldwide customers." He said.
Hans de Kort is looking to create a line of supply and distribution in the UK, by joining forces with companies supplying complementary products or individual dealerships.