Kent-based John Deere dealer Godfreys of Sevenoaks has announced its purchase of another John Deere dealership, Palmers Turfcare, this month (June 2009).
The Palmers business will initially continue to operate under the same name, with all existing staff, from its premises at Lower Dicker, near Hailsham in East Sussex. It will also continue to be the sole supplier of John Deere's turf equipment range in East and West Sussex.
"Both our companies have been associated with sales and service of groundscare machinery in Sussex and Kent, and with John Deere, for many years," says Godfreys dealer principal Peter Bateman (pictured right with Paul Palmer at the Palmers Turfcare premises). "This acquisition has the full approval of John Deere and means that we now offer the company's full range of professional groundscare and domestic lawn and garden equipment across the whole of Kent, Sussex and south-east London.
"I believe that the combined strengths of Godfreys and Palmers will be very much to the customer's benefit, with a greater product offering, more parts stock and more service technicians," he adds.
"This deal strengthens our dealership presence in the south-east of England," says David Hart, John Deere's Turf Equipment division manager. "Both Godfreys and Palmers are established businesses with a strong focus on first class customer and product support. Alongside our current Dealer of the Future initiative, it reflects our continued efforts to build the strongest dealership network for turf equipment in the UK."