The University of Birmingham's Edgbaston campus hosted the track and field athletes for their pre-Olympics training camp before they went on to success at the London 2012 Olympic Games.
The high profile endorsement was certainly welcome but there has been no resting on their laurels for the people responsible for maintaining the high standards of the grounds at the 300-acres site.
Dave O'Driscoll, Head of Grounds and Gardens at the University, chose British Seed Houses' A20 Premier Ryesport mixture when he required a quality grass seed to renovate pitches to ensure they would withstand the rigours of a demanding fixture list.
There are 14 grass pitches used for football and rugby, mainly by students but also by community teams. Even with a very dedicated team looking after them it is a challenging task to ensure they remain in great condition.
Dave said: "We go out to competitive tender for our grass seed and price does play a part as well as quality. A20 has a high rating on the STRI table and when we used it last year we had really good results. We have ordered more again this year. It gives us the value for money we need but it also meets our requirement for a high quality seed.
"The first team football pitch, which was sown with A20, doubles as the infield of the athletics track and it was complimented by the Jamaican athletes when they trained here. We use A20 for our first team pitches and A30 Rapid Sports Renovator Plus for our general pitches."
It is not just world-class athletes who appreciate the pitches.
"We get more requests than we can meet from community teams who want to use the University as their home ground.
"Our pitches are really well used. Some have had 70 matches each so far this season."
In addition to the British Universities and Colleges Sport competitive league games, there are intramural games between the halls of residence and different departments.
Dave said: "We close half the pitches down at the end of March, when term ends, to renovate them and keep the other half open until the end of April to accommodate the community teams and then we renovate these at the beginning of May. The ones we close early will be opened up in August for pre-season training.
The ones we close later will remain out of action until the end of September when the students return for Freshers Week."
Joe Hendy, Technical Sales Representative at British Seed Houses, said: "The University was looking for a quality seed at a reasonable price and we fulfilled the criteria. Our seed has obviously performed well and Dave came back to us again this year for more.
"Our Grade A mixtures include vigorous lots of the most highly rated cultivars available. It means we have a dependable range of mixtures that consistently deliver results time and time again."
1. The first team football pitch overseeded with A20 was the infield for the athletics track used for the Jamaican camp.
2. The first team rugby pitch at the University of Birmingham was overseeded with A20 to meet its need for quality at a reasonable price