Lely UK has announced Holly Jones as its new marketing executive.
Existing employee Holly is stepping into the shoes of Bruce Dawson, who is retiring from his role as marketing manager after 35 years of service.
Holly will work across the St Neots-based company's product portfolio, which spans Toro commercial turf machinery, irrigation systems, consumer lawnmowers and garden equipment and Otterbine aerating fountains, as well as a vast agricultural offering, overseeing its marketing activities with immediate effect.
With five years' first-hand experience of the Lely business under her belt - most recently in sales support for the irrigation division - Holly believes that this insider knowledge together with her natural passion for marketing will help her hit the ground running.
"I'm thrilled to have been appointed marketing executive," Holly comments. "I've always had an interest in marketing, seizing every chance I could to work in this area in previous roles in sales support. So to have been given the opportunity to pursue this career path here at Lely is a dream come true. I have some big boots to fill and a lot to learn, but I very much look forward to the challenges that lie ahead."
Meanwhile, Holly's predecessor Bruce is looking forward to indulging his passion for caravanning around Britain with wife Christine, as well as spending time with his grandchildren. He also plans to seek voluntary work come winter.
A familiar industry face, Bruce joined Lely's agricultural division as Scottish sales manager in the early 70s and, having relocated to East Anglia as area sales manager in 1979 and progressed to UK sales manager soon after, was appointed marketing manager in 1989.
"I'm very much looking forward to my retirement and take with me a lot of fond memories of my time at Lely," he says. "I wish the company, my former colleagues, and in particular Holly in her new role as marketing executive, all the very best for the future."
Photo caption: Lely UK's new marketing executive Holly Jones is taking the wheel as the company's former marketing manager Bruce Dawson retires.
www.lely.com for further details.