The Ireland Golf Tour Operator Association (IGTOA) has announced a new business partnership with John Deere Limited, and will be promoting Irish golf tourism at the forthcoming John Deere Classic golf tournament, which takes place at TPC Deere Run in Silvis, Illinois, USA from July 10th to 13th 2014.
John Deere's UK & Ireland turf division manager Chris Meacock said: "John Deere is very pleased to become an IGTOA Business Partner, and we look forward very much to working together to promote Irish golf and tourism through our worldwide business.
"The company has a well-established relationship with tournament golf as official supplier of golf course equipment to the PGA Tour in the USA and the Ladies European Tour, including the Solheim Cup at Killeen Castle in Ireland, and as host of the world famous John Deere Classic at TPC Deere Run, an annual PGA Tour event. This new alliance also strengthens our existing, well established relationship with golf club managers across Ireland."
IGTOA chairman Denis Kane added: "The IGTOA is delighted to welcome John Deere to our organisation. In recent years we have become the national representative body for the Irish golf tourism industry across the island of Ireland. In this regard we welcome John Deere and the vital turf management and maintenance services the company provides for our many Irish parkland and links golf courses.
"Our forthcoming promotion at the John Deere Classic, as part of our overall campaign for Irish golf tourism on the PGA Tour this season, is the perfect starting point to announce this new partnership, and we look forward to developing our relationship with them in the future."
The John Deere Classic is IGTOA's third promotion in North America in a series of six. The overall campaign is supported by Tourism Ireland, airline partner Aer Lingus and official car hire company Hertz Ireland.
The IGTOA acts as the voice of professional Irish golf tourism, and IGTOA members are collectively responsible for over 80,000 golfers visiting the island of Ireland, with an estimated consumer spend of €90 million contributing to the Irish economy. The IGTOA participates in multiple overseas tournaments, trade shows and events all over the world each year to promote the island of Ireland as the world's leading golf and sightseeing destination.