ISEKI UK & Ireland official opened yesterday at its Ipswich premises, which is an exciting development for the sole purpose of distributing the ISEKI range of products.
The investment and commitment follow the successful distribution, over the past few years, of ISEKI products by Ransomes Jacobsen, and ex-President of Jacobsen, David Withers is looking forward to building on this foundation.
"I started working with Iseki when the product line came to Jacobsen in 1996 and have always enjoyed being involved with such an exciting and reliable product line. When ISEKI outlined their strategic vision of getting closer to the customers by investing in their own distribution in the UK it made sense to me and this is a really exciting time for the brand" said Withers.
Kazuya Tani the European Managing Director of ISEKI said "We will be investing more in marketing and promotions of the ISEKI brand and want to see a wider acceptance of our products through expanding our markets served and getting more share from existing customers. The commitment of ISEKI to the UK Market will be significant and we trust that the market will react positively to this approach."
The Mayor of Ipswich, Sarah Barber, was keen to express the importance of building successful businesses and engineering in the area and wished the company well for their future growth.
The dealer network will, overall remain the same, with the exception of a few key additions.
If you would like further information contact ISEKI UK and Ireland on 01473 599266.