Leading turf equipment brand Jacobsen, together with its golf car partner E-Z-GO, have signed a three-year agreement to sponsor the Scottish Golf Union (SGU) and boost the governing body's role in supporting clubs. Jacobsen and E-Z-GO are brands marketed by Ransomes Jacobsen, a Textron Inc.
(TXT: NYSE) company.
The new partnership, a first of its kind for SGU, will see Jacobsen become its preferred and recommended supplier of golf course maintenance equipment, while E-Z-GO will support the SGU's national events programme, through provision of a vehicle fleet to assist with the running of the governing body's 15 national championships.
Worth £30,000 over the next three years in addition to in-kind support, the sponsorship is the latest addition to the SGU's growing portfolio of blue chip partners, joining Scottish Hydro and the Paul Lawrie Foundation who were announced earlier this year.
The SGU works closely with Scotland's course managers and greenkeeping fraternity, a key audience for Jacobsen. It is hoped the new partnership can help clubs improve the condition of their courses and ultimately deliver long term financial savings.
"We are delighted to be launching our new partnership with the SGU. As an organisation, we have many synergies with governing bodies, nationally and globally, providing support to golf clubs and educating our customers on the long term benefits that using our products can bring," said Ransomes Jacobsen's UK and Ireland Sales Manager, John Quinton. "The Home of Golf is a very important market for us and, as a global company, this will be a valuable association for us."
Speaking at the announcement during the opening day of the Scottish Stroke Play Championship at Kilmarnock (Barassie), SGU Chief Executive Hamish Grey added:
"Jacobsen and E-Z-GO are both leading brands and our sponsorship agreement highlights the growing profile of the SGU among key players in the golf industry. We aim to use this partnership to further our commitment to supporting clubs during these challenging times and enhancing our club education programmes."