Major issues discussed at the Mont Blanc Hotel included Japanese Knotweed and the rise of competitors who claim to specialise in the weed, charging customers too much for unsatisfactory service.
A week later all 48 franchisees met at Stoneleigh in Warwickshire to discuss Japanese Knotweed and the problems posed by emerging competitors who had little experience or know-how of the problem.
"We are acknowledged as the leading experts in this field with more than 20 years of dealing with the problem," said managing director Ian Graham. "The rise of people claiming to know all about this weed and then charging people outrageous amounts of money for an inadequate service is very worrying."
Another issue discussed in Barcelona was the reduction in the use of herbicides by the use of adjuvants. A presentation was given by David Foster, Technical Director of De San Gosse, a leading manufacturer of adjuvants, about the use of their products.
"We are committed to the reduction of herbicides in the environment and the correct use of adjuvants will be key to achieving our aims, as considerable economies can be made by using this technology" said Ian.
Delegates discussed the fact that the creation of a National Action Plan following the recent vote within Europe, would be signification in shaping the industry over the coming months and years.
"After 26 years franchising in this business we are at the forefront of weed control in the UK," said Ian. "We are seen as leaders in the field and will continue to stay in that enviable position."
The conference was an opportunity for delegates to discuss performance in the previous year's trading under the new management team of Ian and technical director Alan Abel.
"Our main drive is towards ensuring that all franchisees are BASIS qualified and members of the BACCS scheme," said Ian. "Everything we do is about quality and ensuring that our position as number one company in the amenity weed control marketplace is maintained. All our franchisees are ISO 9001 and ISO 14000 compliant."
Delegates at a seminar heard about building a successful business module from leading consultant Brian Prescott who will be available as a resource for franchisees.
"This is all part of our drive to build a strong formula for the expanding business of our franchisees," said Ian. "The business model that we have developed can be easily replicated with the right support and training and this will ensure continued business growth."
CWC has a wide client base including local authorities, sports clubs and the building industry. The treatment of fine turf for sport has been a continuing growth area.
Details: 0800 783 2884 www.completeweedcontrol.co.uk
The three latest franchisees for Complete Weed Control are Ian Hayman (Durham and Teesside), Martin Crompton (Pennine North) and Hugh Adamson (North East).
Two of the areas were previously controlled by CWC managing director Ian Graham and Ian Hayman worked with him for four years as manager.
Martin was previously employed in golf course construction.