To succeed in today's highly competitive marketplace, a business must adapt to the ever changing and challenging market conditions. For Kawasaki in the branded Power Products business, we have had the added challenge of the strong Japanese Yen which has compounded the problems of the global business downturn. In response to these significant challenges we have needed to carry out a serious review of our business activities to maximise our sales efforts.
For these reasons we have decided to gradually phase out the production and supply of our Kawasaki branded Power Products range, allowing us to concentrate all our efforts on our Core business: the sales and service of our 2 & 4 stroke petrol engine ranges.
Please note that although speculation on the internet has focused on our 4 stroke engines, our strategy is and always has been, to continue the sales and service of BOTH 2 & 4 stroke petrol engines.
Jack Ford, Senior Product Manager for Kawasaki's European Engines & Power Products Division commented:
"This has been a very tough decision taken after many months of serious deliberation, but it is the right decision. Everyone here at Kawasaki is extremely grateful to all our Distributors, Dealers and Customers for their loyal and strong support of our branded Kawasaki range over many years and hope they can appreciate and understand why we have taken this decision."
"We are structuring this phase out over the next year or so to allow our Dealers and Distributors time to re-adjust their product portfolio, with their new ranges potentially being powered by our market leading 2 stroke engines. Also, our warranty and parts back-up will be unaffected in light of our continuing commitment to the European market. Any purchaser of our Power Products can be assured of our normal high standard of after sales service fully backing our products."
"We are now focusing 100% on our Engine business which is certainly a positive step forward. We have positive plans to further develop our strong activity in the Turfcare markets - we are already one of the leading brands powering many excellent products. Plus, we plan to strongly increase our market activity in the industrial markets."
"So for Kawasaki in general and Kawasaki Motors Europe in particular, our future is assured. We have grown our Engine business even in these tough economic times, so we feel confident of our bright future as we move steadily forward in the years to come."