KPMG's Golf Advisory practice today has published a practical guide for developers and golf course owners called 'A Blueprint for Successful Golf Course Development.'
The report features the 10 key steps to successful golf course development and has been written in collaboration with leading professional advisors and industry suppliers.
Topics covered in the process, and their authors, include: market and financial feasibility studies (KPMG), master planning (WATG), golf course design (Nicklaus Design), clubhouse design (Marsh and Associates, Inc), golf construction (Southern Golf), water management and irrigation (Rain Bird), human resources and recruitment (Colt Mackenzie McNair), golf course operations (Troon Golf), golf marketing and PR (Landmark Media International) and sustainability (Golf Environment Organization).
Andrea Sartori, head of KPMG's Golf Advisory practice in EMA, said: "This is an invaluable guide to the golf course development process and a must-read for all developers and golf course owners."
"Developers, who have not had a resource that maps out the steps required to create a successful golf course, resort or real estate development to date, will now have all the information they need within this one document and presented in a practical, simple to understand way, featuring professional advice from the best sources in the industry."
The Blueprint for Successful Golf Course Development informs developers and golf course owners:
• About financially viability and the return on investment
• How to master plan your development, creating a community or village within your project and making money from the amenities
• What you need to do to create an outstanding golf course that adds value to your real estate or resort
• How to create a clubhouse that is a home away from home for your customers, and drives earnings for your business
• Why investing in quality golf course construction will deliver value for money in the long term
• Why a professional irrigation system and the use of treated recycled water will mean your golf course won't cost the earth
• How to recruit the best staff to distinguish your development from your competitors
• Why a standardized approach to golf operations with a management company will keep your customers satisfied and coming back for more
• How to reach and influence your target customers through marketing, and generate a positive reputation for your development via PR and the media
• Why sustainability, the environment and social responsibility matters - and why doing the right thing will ultimately benefit your business.
Andrea Sartori added: "I would like to thank all of our contributors for their input into this guide which I believe will become one of the most important and most referred to resources for golf course developments internationally."
Together with other industry research, specialist opinions, country focus reports and more, KPMG's 'A Blueprint for Successful Golf Course Development' is available to download on www.golfbusinesscommunity.com.
For more information about the annual KPMG Golf Business Forum, which takes place this year at The Gloria Hotels & Resorts, Belek, Turkey, May 12-14, 2010, visit: www.golfbusinessforum.com
Step-by-step guide for developers and golf course owners, available on www.golfbusinesscommunity.com