Briefing Media, organisers of the LAMMA show have announced that the UK's largest agricultural machinery show will move to the NEC from January 2019.
Commenting on the move to the NEC, Elisabeth Mork-Eidem, Group Head of Events at Briefing Media, said: "We are excited by the opportunities that this new venue creates for the LAMMA show. LAMMA has a deserved reputation as the meeting place for the entire industry at a time of the year when key buying decisions are made. The move to the NEC will provide an entirely indoor environment, bringing it up to the professional standards that are expected of a market-leading event."
LAMMA will continue to be a free-to-attend event and will remain on its proven and successful January timeline.
LAMMA '18 (17th-18th January), which will be the last event to be held at the East of England Showground in Peterborough, will be the largest LAMMA ever, with more than 900 exhibitors and an estimated 40,000 visitors from across the UK and abroad.
The event has often clashed with BIGGA's BTME at Harrogate, so exhibitors and visitors with a 'foot in both camps' will be pleased to note that the first LAMMA show at the NEC will take place on Tuesday 8th and Wednesday 9th January 2019.