Limagrain UK has announced the appointment of new amenity seed specialist Bruce Elliot. Bruce will be covering the southern area of the UK. Bruce brings with him over 20 years of industry experience, predominantly in professional football where he has previously been head groundsman at Fulham, Reading, Millwall and Crawley Town as well as deputy head groundsman at Tottenham Hotspur.
"I left my career in groundsmanship as I had been in the industry a long time, and felt that my dedication to the role, something every groundsman and greenkeeper possesses, was beginning to wane, but I wanted to stay within the industry and pass on the benefit of the knowledge and experience gained over a number of years," he said.
Bruce's main responsibility in his new role will be to provide support and information to key customers and distributors to ensure that all their requirements are met, and he believes that his previous experience will certainly be of benefit.
"Having been in the sportsturf industry for over 20 years I feel that that the knowledge, experience and friendships I have gained over this period will allow me to understand the requirements of the end user.
"I've also been a user of Limagrain products throughout my career and I have the utmost confidence in the range as I know the quality, reliability and consistency they provide," he said.
Amenity manager for Limagrain UK, Matt Gresty also believes that Bruce's experience will prove to be invaluable addition.
"I am delighted that Bruce is joining our team, he brings a wealth of experience in top level groundsmanship and turf knowledge to our customers and clients," said Matt.
Limagrain UK, one of world's largest seed companies, is at the forefront of the industry; something which Bruce is particularly proud to be a part of.
"I am looking forward to working for a market leader in the sportsturf industry, with a highly respected range of products used at top sporting venues around the country," he said.