Massey Ferguson signs new partnership agreement to serve Turf Care Industry
AGCO and MTD have entered into an exclusive partnership agreement covering the production, supply and after sales support of an extensive range of Massey Ferguson grass and grounds care machinery to be sold in Europe through the Massey Ferguson Dealer network.
The new ranges of equipment will complement Massey Ferguson's existing lower horsepower and compact machinery ranges which include the MF 1500 series, recently enhanced by the launch of MF's new advanced change on the move Dyna QPS™ transmission. All of the new products will be built by MTD to Massey Ferguson's design criteria and specifications. MTD will also provide comprehensive pre- and after-sales product support directly to Massey Ferguson Dealers and their customers.
Under the terms of the agreement, MTD will manufacture and supply a wide range of Massey Ferguson equipment including walk-behind lawn mowers and tillers, petrol and diesel ride-on mowers, garden tractors and related grounds care equipment. The first public viewing of the new products will be at Saltex in the UK on the 5th-7th September 2006.
Initially the new Massey Ferguson grass and grounds care products will be sold through selected MF Dealers in the United Kingdom, the Republic of Ireland, France and Scandinavia. Other European markets will be added over the coming 12 months.
Speaking at the agreement signing ceremony in Paris, Gary Collar, AGCO's Senior Vice President General Manager for Europe Africa and Middle East said,
"This agreement will give our Dealers and our customers access to a great range of high quality equipment that delivers the high standards of durability, reliability and performance that they have come to expect from products bearing the Massey Ferguson name. This new agreement is good news both for Massey Ferguson customers and Dealers. It signals our intent to be a serious and long-term player in the residential and professional turf and grounds care industry throughout Europe."
Peter Janssen, Chief Executive Officer of MTD Product's European Operation headquartered in Saarbrucken, Germany said,
"The availability of a more comprehensive range of quality grass and grounds care products will place Massey Ferguson Dealers in a strong position in the marketplace. AGCO recognises the growing trend toward well managed green spaces and this partnership gives Massey Ferguson Dealers access to a new comprehensive range of products which are complementary to their existing businesses in every way".
Please visit our website at www.agcocorp.com. and www.masseyferguson.com