It is just 12 short weeks until Milton Keynes hosts its first Rugby World Cup match between France and Canada and the town is readying itself for a £56 million boost to its economy
The Buckinghamshire town doesn't join the World Cup party until almost two weeks into the tournament but the three games that follow and the plethora of activities surrounding them are set to provide a huge financial benefit.
Around 90,000 people are due to attend the matches at Stadiummk and Milton Keynes is expecting to welcome over 25,000 international visitors, with Councillor Hannah O'Neill confident that they will all take fond memories away from their visit.
"We hosted the UCI Cyclo Cross World Cup here at the end of year and had 10,000 people for that and it was great to walk around and hear what people from all over Europe and America had to say about how excellent the event and Milton Keynes were," she told Running Rugby.
"That was a real boost and the number of people will be multiplied phenomenally when the Rugby World Cup comes to Milton Keynes.
"Our job is to ensure that everyone has a good experience in Milton Keynes, so we are trying to develop a festival around the rugby and there will be lots of other things going on to entertain people."
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