A new name in outdoor powered equipment is aiming to make a major impact over the coming months among residential, estate and semi-professional users across the UK and Ireland.
Although the Sanli brand may not be widely known currently, this situation is set to change as the Chinese company's wholly-owned UK operation builds a professional sales and service dealer network and customer base for the Sanli range of outdoor power equipment.
Based near Abingdon, Oxfordshire and headed by managing director, Mark Osborne, the newly-formed Sanli UK sales and technical support team has a combined industry experience totalling more than 150 years - all of which is focused on establishing Sanli as a serious, long-term contender within the UK and Irish markets.
But just who is Sanli and what products will be available initially to dealers and customers impressed by the Chinese parent's credentials, engineering skills and support operation?
Established in 1983, the Fujian Sanli Engine Company Ltd has grown to become one of China's leading manufacturers of small engines, motorcycles and garden machinery, all of which are marketed world-wide under the Sanli name.
More than 1,000 staff are employed at the company's 300,000 sq m high-tech engineering and production facility in Jinjiang City, Fujian Province. Significantly, around 70 of these staff are engaged full-time on research and development, highlighting Sanli's commitment to product design, development and improvement.
Starting off steadily within its home market, Sanli's turnover has grown alongside a planned and sustained expansion of the company's overseas representation. Sanli garden machinery, in particular lawnmowers, already sells strongly in Australia, mainland Europe and South America, while the company's motorcycles enjoy high market share in many parts of Africa and South America as well as several European countries.
The numbers of lawnmowers alone shipped over the past year from the Sanli factory to distributors and stockists throughout Europe, Australia, the USA, Canada and South America topped half a million units.
Promising excellent quality, reliability and performance at highly competitive prices, the Sanli products being launched during 2010 in the UK and Ireland encompass a wealth of robust garden machines suitable for domestic, estate and semi-professional customers.
Initially, the Sanli range will include push-type and self-propelled pedestrian mowers, ride-on conventional and zero-turn mowers, engine-powered brushcutters and chainsaws, portable generators and a petrol hedge trimmer. All Sanli products come with a two-year domestic use warranty as standard.
● For more information on Sanli machinery, visit www.sanli.co.uk or telephone Sanli UK on 01235 861640 or email email@example.com or firstname.lastname@example.org