Trimax Mowing Systems has been making world-class mowers for over 30 years, so when the R&D prototype was made available on the company's stand at an Industry show in September, the industry knew that the world release would be just around the corner.
The currently unnamed product is 30 years of innovation and customer insight combined into one versatile machine.
This is made evident by the fact that the company broke all the rules in publicly inviting operators and managers onto its stand to give feedback on the new prototype.
The prototype has been refined using these customer insights and further testing, and the new machine will make its world debut on 21st January at the BIGGA Turf Management Exhibition (BTME) in Harrogate, UK.
Trimax marketing manager Karl Stevenson states: "Great ideas aren't exclusively locked away in the minds of a few engineers and designers; innovation is in all of us. Together we're a very powerful force."
"For this project, we had a strategic plan to engage users and managers on all levels to ensure that this new product meets their needs on every level. A combination of Trimax technical expertise and user engagement will be behind this product's success."
Trimax has already received pre-orders for the machine, one placed five months prior to its availability. This has far exceeded the company's expectations and suggests that it could provide a breakthrough in grounds maintenance for a lot of customers.
For more information visit www.trimaxmowers.com to find your local dealer or call 01933 652 235.