Reaseheath College and Haymarket Media Group and have announced the launch of the most influential interactive event in the landscape and amenity calendar, What Kit? Live.
What Kit? Live will build on the success of the Reaseheath Sports Turf Machinery Show, which has been running for the past four years.
Haymarket Media Group, publishers of market leaders Horticulture Week and What Kit? - a magazine showcasing the latest in horticultural technology - will manage the event while Reaseheath will support it by delivering workshops and seminars.
What Kit? Live, will be held at the college's Nantwich, Cheshire site on the first Wednesday in July. The new event will cater for all sectors of the landscape and amenity industry, alongside green keepers, grounds men, local authority budget holders and course managers.
The show will be an interactive, demonstration-led event. As well as showcasing cutting-edge equipment in a working environment, it will be enhanced by a supporting programme of specialist workshops, seminars and conferences featuring top industry names.
Ian Benison, Reaseheath's Head of Horticulture, said: "We are delighted that Haymarket Media has realised the potenti
al of this show, which allows buyers the opportunity to test and try equipment in a realistic working environment. The Reaseheath and What Kit? Live association will create the opportunity to bring together all sectors of the horticulture industry."
Dominique Gill, Managing Director of What Kit? Live said: "This is a unique demonstration event which allows buyers and specifiers to make informed buying decisions after comparing machinery operating in a working environment. We believe there is growing demand for a demonstration-led event like this that allows visitors to interact with sports turf, landscape and arboricultural machinery.
Richard Watts, Publishing Director of Horticulture Week and What Kit? Said: "Reaseheath has done an excellent job in establishing the show over the past four years. The new event, with its unique collaboration with What Kit? will help drive promotion and expand coverage of the show to ensure long term success."