British Seed Houses had an extra reason for celebrating Europe's greatest ever comeback in the Ryder Cup.
As holders of exclusive rights in the UK to two grass seed varieties used at Medinah Country Club, BSH is hoping it will prove a 'driver' for sales in this country.
The tournament course greens were seeded with creeping bentgrasses 007 DSB and SR1119 and the fairways were also renovated using both varieties to ensure they were in excellent condition for the world's greatest golfers and the intense media spotlight.
Richard Brown, Amenity Sales Manager at BSH, said: "Europe's Ryder Cup victory against all the odds was amazing. It was fascinating and thrilling to watch but we also took a particular interest in the look and performance of the course as we are the exclusive agents for 007 DSB and SR1119 in the UK, Ireland and Scandinavia.
"The varieties were bred by Seed Research of Oregon and we hope their use for such a major sporting event will help raise their profile and see courses closer to home using them too as more people realise their potential and benefits.
"While only a select few courses will ever be chosen to host a Ryder Club, making significant improvements to courses is within reach and choosing the right varieties obviously plays a huge part."
SR1119 creeping bent has been bred for its dark green colour, exceptional disease resistance and excellent green spread, all qualities required to produce top-performing golf greens.
The versatile 007 DSB creeping bent can be used on greens, tees and fairways, as a complete reseed or for overseeding. One of the 'super bent' varieties, it is widely adaptable to deliver the same results all over the world, from extreme heat to harsh cold conditions.
Offering superior turf quality, it eliminates winter stress discolouration and is highly competitive against poa annua. It has high disease resistance especially to Anthracnose, Fusarium and Snow Mould.
BSH has one of the most extensive bentgrass portfolios in the market with a specialist bentgrass variety available to suit any conditions.