Stephen Denton will take on his new role, as Grass Seed Development Manager for leading seed agent Rigby Taylor, in December.
In the company's sales division for the past 11 years, Steve, 41, says: "My interest has always been in the more technical aspects of turf, having been involved in greenkeeping and sportsground management, here and abroad, for more than 20 years."
"I am looking forward to working with seed breeders Top Green, in developing and producing new grass mixtures for the future."
Brian Robinson, Director of Seed Research, says:
"I am extremely pleased to welcome Steve, as I feel his background and experience will make a very valuable contribution to the long-term development of our Mascot mixtures.
"Our objective is to help clubs set higher standards by providing advice on seed selection and best maintenance practices."
Details: Rigby Taylor 01483 446900
