The Mere Golf Resort & Spa in Knutsford, Cheshire, which will open a new luxury hotel in March 2012, is set to unveil new collateral and signage on its historic James Braid designed golf course.
The resort, which is benefiting from significant investment and the addition of 81 hotel rooms, commissioned specialist graphic communications agency Clere Golf to create new course furniture, consistent with the resort's luxury status, plus course planners and scorecards.
Golf Operations Manager at The Mere Golf Resort, Joe Gates said: "When we first contacted Clere Golf, the team quickly understood the need for the design to represent the resort's characteristics of charm, luxury and quality.
"I am very pleased with the finished products but, more importantly, members of the course are appreciative of the changes being made to improve the club. In addition, visitors enjoy having the opportunity to purchase a course planner as a souvenir to take home a keepsake that befits their experience of the resort."
New high quality tee signs and finger posts are among the products that are being delivered by Clere Golf, specialists in providing marketing collateral, new media solutions and branding services to the international golf industry.
In 2008 The Mere Golf Resort & Spa joined a select group of 14 courses in Great Britain and Ireland to host regional qualifying rounds for The Open Championship until 2013. It was also from a small office in The Mere's historic main Victorian building that Chubby Chandler, agent for some of the world's top professional golfers, started his sports management business.
Clere Golf completed all of the design and print work at its own state-of-the-art facility in Newbury, Berkshire, enabling cost-effective production under one roof. The 30-strong, multi-discipline, graphic design team specialises in brand enhancement, which was key to The Mere.
Steve Richardson, Business Development Director at Clere Golf, said: "Previously collateral had lacked consistency and association with the resort. We have reinforced the brand identity of The Mere as a luxurious and stylish golf resort by using the best materials and matching them with design that is indicative of the course's fantastic setting."