The Toro Company has become a PGA Great Britain & Ireland Partner, further building on its previous relationship with the PGA as an Official Supplier. PGA Partners work closely with the PGA in a number of areas including training and education, tournaments and branded facilities across EMEA and Asia.
Rob Maxfield, CEO of PGA, GB & I; Liam Greasley, Executive Director, Commercial; Andy Brown, The Toro Company
As part of the agreement, Toro will look to establish relationships with other PGA Partners and PGA- branded properties to provide solutions that help golf courses maintain healthy turf and outstanding conditions for players. The partnership will also allow Toro to support the PGA National Training Academy with its educational objectives, providing educational material from key industry experts at the continuing professional development (CPD) and degree level.
"Becoming a PGA Partner is the perfect way to celebrate our landmark 100 years in the golf industry," said Andy Brown, senior sales manager at The Toro Company. "The PGA is at the heart of golf, and we share the same values of integrity and commitment. As a PGA Partner, we are proud to support the PGA in all of its work to advance the game and the success of the industry overall."
Toro first entered the golf equipment business 100 years ago with a mower designed to maintain the fairways at The Minikahda Club in Minneapolis, Minnesota. Today, the U.S.-based company has cemented itself as one of the world's leading brands of turf and landscape maintenance equipment.
According to Andy Brown, Toro credits its success to listening closely to its customers, developing groundbreaking products, forming longstanding customer relationships, and working in close collaboration with an extensive distribution network to deliver outstanding local service and support.
Toro now has professional distributors, dealers and retailers in more than 125 countries, and offers a wide range of products for the golf course market. The company's products are currently being used around the world at notable facilities such as Carnoustie Golf Links, St Andrews Links, Torrey Pines Golf Course and Pinehurst Resort.
Robert Maxfield, chief executive of the PGA, said, "Toro has been a valued PGA Official Supplier for more than three years, so the PGA is delighted to welcome them on board as a PGA Partner as they celebrate 100 years serving the golf industry.
"Many PGA Members work closely with greenkeeping staff on a day-to-day basis and through Toro, they have a unique opportunity to expand their knowledge base. We look forward to continuing our relationship with one of the most trusted brands in turf landscape and maintenance. We recognise Toro as the leader in their field and the company offers a great service to PGA Members.