4 Turf Industry Event Survey Responses

Since Pitchcare started over eight years ago, we have been in the fortunate position to work very closely with both the trade and the practioners. During this time there has been much conjecture voiced and written about the future of the industry and the trade shows. In recent months, due to high demand, we sent out two questionnaires, one to our members (the Groundsmen and the Greenkeepers) and one to the companies that historically and regularly support the guys and girls in the field.

For your information 15% of the companies supplied fully completed surveys and 4% of the members who received the survey also took the time to complete it in full. These results do not include unfinished survey responses. Over the next week we will also be publishing the written majority responses that many offered in addition to these statistics.

Below are the results of the two surveys, we hope that you find them interesting.

Q1. Trade: Would your company be in favour of and support a single Turf Care Industry Event?

Q1. Members: Would you be in favour of and support a single Turf Care Industry Event?

Trade Members
Yes 94.1% 91.2%
No 5.9% 8.8%
Survey - Trade Q1 Survey - Members Q1

Q2. What type of event should this be?

Trade Members

Indoor

23.4%

Indoor

10.2%

Outdoor

6.4%

Outdoor

8.0%

Indoor with demonstration area

44.7%

Indoor with demonstration area

53.4%

Outdoor with demonstration area

25.5%

Outdoor with demonstration area

28.4%

Survey - Trade Q2 Survey - Members Q2

Q3. Where should the event be held?

Trade Members
North 2.2% 5.9%
South 8.7% 8.9%
Midlands 63.0% 48.4%
Alternate between them 26.1% 36.9%
Survey - Trade Q3 Survey - Members Q3

Q4. In which month(s) should the event be held?

Trade Members
January 25.9% 16.4%
February 27.2% 17.2%
March 6.2% 15.4%
April 1.2% 8.3%
May 3.7% 6.9%
June 3.7% 8.1%
July 6.2% 8.7%
August 2.5% 8.9%
September 29.6% 22.9%
October 17.3% 15.2%
November 19.8% 13.2%
December 6.2% 3.7%
Survey - Trade Q4 Survey - Members Q4

Q5. How often would you like the industry to host a major event?

Trade Members
Once a year 67.4% 72.3%
Every other year 32.6% 27.7%
Survey - Trade Q5 Survey - Members Q5

Q6. How long should the event run?

Trade Members
1 day 0.0% 4.4%
1.5 days 0.0% 0.5%
2 days 38.7% 40.1%
2.5 days 11.8% 5.4%
3 days 36.6% 45.7%
3.5 days 2.2% N/A
4 days 5.4% N/A
4.5 days 0.0% N/A
5 days 0.0% N/A
Other 5.4% 3.8%
Survey - Trade Q6 Survey - Members Q6

Q7. Trade: As an exhibitor, how important would you consider the following elements to be?

Very Important Important Don't Mind Unimportant Very Unimportant Rating Average
Trade show 63 19 2 0 1 1.32
Education 30 23 22 4 2 2.07
Networking opportunities 45 27 8 2 1 1.64
Socialising 17 29 23 8 2 2.35
Opportunity to make trade presentations 28 34 16 2 1 1.94
Award ceremony 6 13 34 18 7 3.09
Keynote speaker 7 16 30 15 10 3.06
Demonstration areas 32 20 21 8 1 2.10

Survey - Trade Q7

Q7. Members: As a visitor, how important would you consider the following elements to be?

Very Important Important Don't Mind Unimportant Very Unimportant Rating Average
Trade exhibits 268 130 11 1 1 1.39
Education 199 146 53 7 1 1.68
Networking opportunities 128 152 103 14 4 2.04
Socialising 54 165 127 44 12 2.49
Keynote speaker 32 128 183 46 12 2.70
Awards ceremonies 16 52 186 101 46 3.27
Trade presentations 73 170 115 38 11 2.37

Survey - Members Q7

Q8. Trade: Are there any visitor groups who you would like to see at events, who are not currently represented?

[Written responses only-to be published over the next few days]

Q8. Members: What sort of training and education would you like to be available?

Senior level Intermediate level Basic level
Full day management workshops eg staff, budgets, influencing skills, health & safety 129 157 82
Half day management workshops (as above) 113 219 106
Full education conference 94 150 88
Range of short seminars 150 251 167
Specialist courses 127 176 93

iSurvey - Members Q8

Q9. Please indicate how you rate the importance of the following:

Trade Answers Very Important Important Don't Mind Unimportant Very Unimportant Rating Average
Visitor quality 74 10 0 0 0 1.12
Visitor quantity 24 45 9 3 0 1.89
Ease of access to set up 40 40 1 1 0 1.55
Ease of access to visitors 52 27 1 0 0 1.36
Hotel costs 23 46 12 1 0 1.89
Evening events 3 20 38 14 4 2.95
Press slots 12 38 22 6 1 2.32
Seeing old faces 14 40 22 4 0 2.20
Seeing new faces 59 22 2 0 0 1.31
Fresh ideas 44 31 4 1 0 1.53
Choice of stand location 39 38 4 0 0 1.57
Stand costs 56 24 1 0 0 1.32
An opportunity to compare competitor's products and services 23 34 19 5 0 2.07
PR and press coverage 32 38 9 1 0 1.74
Zoned "like for like" products and services 17 27 30 6 1 2.35

Survey - Trade Q9

Member Answers Very Important Important Don't Mind Unimportant Very Unimportant Rating Average
Meet the trade face to face 226 152 26 4 2 1.55
Ease of access to the show 215 166 24 2 1 1.55
Hotel costs 100 176 91 32 6 2.18
Evening events 14 74 219 81 16 3.03
Seeing old faces 39 153 167 36 12 2.58
Meeting new people 89 208 93 14 6 2.12
Fresh ideas 229 172 6 0 1 1.46
An opportunity to compare exhibitors' products and services 222 167 18 1 1 1.51
Zoned "like for like" products and services 143 186 70 12 0 1.88
View new products 233 160 8 0 1 1.45

Survey - Members Q9

Q10. Trade: Are you intending to exhibit at any of these shows in 2010?

Yes No
Harrogate Week 47 23
Saltex 30 37

Survey - Trade Q10

Q10. Members: Are you intending to visit any of these shows in 2010?

Yes No
Harrogate Week 213 108
Saltex 214 125
Scotsturf 51 191
Trade Roadshows 136 117

Survey - Members Q10

Editorial Enquiries Editorial Enquiries

Contact Kerry Haywood

01952 897416
editorial@pitchcare.com

Customers Advertising

Contact Peter Britton

01952 898516
peter@pitchcare.com

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