Turner Groundscare to open new John Deere dealership in the Midlands

Turner Groundscare opens new Midlands dealership

This follows E T Breakwell's recent announcement that it will be closing down its groundscare dealership in Solihull in the New Year. The new Turners branch will cover Staffordshire and the West Midlands, including Birmingham, Coventry and Nuneaton; dealers Henton & Chattell and Parks & Grounds Machinery will now take on the whole of Leicestershire and the Rugby area respectively, in addition to their existing sales areas.

This will be Turner Groundscare's fourth John Deere commercial & consumer equipment (C&CE) dealership, joining branches in Bedfordshire, Buckinghamshire and Cheshire. The first was established 10 years ago in Tarvin, near Chester.

Initially six staff, including Breakwell's salesmen Kevin Wise and Robert Page, will be based at the new branch. This will operate alongside the established Mitchell Diesel Group engines business Central Diesel at Erdington Industrial Park, off the Chester Road in Birmingham.

Temporary sales and service support will also be provided from the Turner Groundscare branches at Tarvin and Bledlow until the new business is completely operational on April 1, 2004. Plans for development of the premises include a new showroom for domestic equipment, as well as dedicated parts and service departments and workshop facilities.

"The Mitchell Diesel Group has been looking to expand the John Deere groundscare business, and this is the perfect opportunity for us," said Brian Spruce, Turner Groundscare's dealer principal.

"Our existing businesses are focused on providing the best possible sales and service support at all times, and we look forward to establishing the same successful relationships with our new customers in the Midlands," he added.