Meet the Team

Since the Pitchcare website first went live in August 2001 it has attracted over 26,000 members who benefit from our online community, products and services. Pitchcare started as a very small company with only a few employees and its success has seen it grow to be a division of Agrovista UK Ltd - committed to customer service, research driven advice and new product innovations.

Agrovista Amenity (formerly Sherriff Amenity, Maxwell Amenity and Terra Firma) has established a reputation as the industry leading supplier of professional products and specialist advice.

Editorial & Advertising

Commercial & Sales

John Marland

John Marland

Head of Amenity
Dan Hughes

Dan Hughes

Head of Commercial
Tom Weaver

Tom Weaver

Sales Manager – Turf Team
Tom Challinor

Tom Challinor

Export Manager
Andy Muir

Andy Muir

Technical Sales Advisor
Jack Fishman

Jack Fishman

Technical Sales Advisor
Matt Thaw

Matt Thaw

Sales Advisor
Steve Monk

Steve Monk

Technical Sales Advisor

Technical

James Grundy

James Grundy

Senior Technical Manager
Dr Abigail Graceson

Dr Abigail Graceson

Technical Manager