On 11 June 2026, the biggest FIFA World Cup in history began at Mexico City’s Estadio Azteca. As the opening ceremony gave way to the first match, six years of research and planning became reality.

Why autumn recovery is one of the most important periods of the year. For turf managers across the UK and Europe, this summer has once again highlighted just how unpredictable our growing seasons have become.

John Richards, co-founder of Pitchcare, reflects on the remarkable journey from start-up to 25 years of success.