AriensCo expands EMEAA footprint with AS-Motor acquisition

Tony Hawkinsin Industry News

Acquisition of AS-Motor GmbH furthers AriensCo's international reach.

U.S. based manufacturer, AriensCo, has expanded its presence in Europe with the acquisition of AS-Motor, on 3 May, 2021. The move is the latest demonstration of AriensCo's commitment to its development within the European market and follows last year's announcement of Europe's first zero-turn production facility at their U.K. plant in Oxford.

"We're happy to welcome AS-Motor into the AriensCo family of brands," said Dan Ariens, Chairman & CEO of AriensCo. "The values of AS-Motor align closely with the AriensCo core values to be honest, be fair, keep our commitments, respect the individual and encourage intellectual curiosity. This acquisition allows for the expansion of both companies' reach across Europe."

This latest acquisition expands the company's European footprint, which also has locations in the United Kingdom and Scandinavia with a 112,000 sq ft manufacturing and distribution facility, over 150 employees, over 750 dealers across the U.K., Norway, Denmark and Sweden.

AS-Motor is a third-generation family-run enterprise and has been a quality manufacturer of professional mowing solutions for high grass and slopes since 1959. The company employs 140 people. 90% of these employees work in Germany. Approx. 55% of sales are generated in the German market and approx. 45% in the rest of the world. Headquartered in Bühlertann, Southern Germany, AS-Motor products are sold through 400 dealers in Germany, over 100 dealers in France and distributors throughout the rest of Europe and the world.

Both AS-Motors and AriensCo are experiencing continued high demand, and the broadened product portfolio complements both companies' long-range goals. AriensCo and AS-Motor will leverage the combined European sales and marketing infrastructure to expand the reach of both brands.