Farol takes on John Deere turf franchise

Steve Mitchellin Industry News

Farol HinckleyJohn Deere is pleased to announce that the Farol branches at Milton Common in Oxfordshire and Hinckley in Leicestershire have been signed as new turf & utility equipment dealers, complementing the group's established agricultural dealership business.

As of January 4th 2011, both branches will sell and support John Deere's full range of professional turf equipment, which includes mowers, compact and utility tractors, utility vehicles, aerators, sprayers and irrigation systems. The Milton Common branch will cover Oxfordshire and Buckinghamshire, while the new Farol branch at Hinckley will service the Midlands area.

Farol has created a new turf business division, which will be managed initially by the group's recently appointed operations director Dave Roberts. "This is an exciting development for Farol, and a natural expansion of our successful John Deere agricultural business," he says.

"We will have dedicated groundscare staff and facilities within the two existing branches at Milton Common and Hinckley, so that we can give this new business the full focus it requires, while also bringing our agricultural experience to bear on the key areas of customer service and parts support."

"This signing of Farol as a professional turf dealer in the Midlands strengthens our dealership presence in this area," adds David Hart, John Deere's turf & utility equipment division manager for the UK and Ireland. "Farol is a well established business with a strong focus on first class customer and product support. Alongside our ongoing Dealer of the Future initiative, it reflects our continued efforts to build the strongest dealership network for turf equipment in the UK."

For further details and/or photographs, please contact:

David Hart
John Deere Limited
Tel: 01949 860491
Website: John Deere.com

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