New Area Sales Manager for Sanli UK

Mike Birdin Industry News

Russell Kelly 01Outdoor power equipment specialist, Sanli UK, has strengthened its national sales team with the appointment of Russell Kelly as area sales manager for the south of England and parts of East Anglia.

Russell takes over an area looked after previously by Claire Morris who, in her new role as the company's General Manager, is working with and supporting Mark Osborne in his dual capacities as Managing Director of Sanli UK Ltd and Director of European Operations, China Engine Group, Fujian Sanli Engine Co Ltd.

A highly-experienced sales professional, Russell joins Sanli UK from well-known garden machinery dealer, Tylers Ltd of Uckfield, East Sussex, where he had been for the past 15 years, initially as sales manager and latterly as sales director. Prior to that, Russell was a regional sales manager with Atco Qualcast.

"I have watched Sanli's progress with great interest over the past 18 months and am delighted to be joining a company that is the first subsidiary of a Chinese outdoor power equipment manufacturer to be established in Britain," commented Russell. "It's a great opportunity and a very exciting challenge and I am looking forward to providing maximum support to Sanli dealers throughout my area, helping them build a loyal and satisfied customer base."

Mark Osborne pointed out that Russell's appointment further consolidates the high level of experience and knowledge available right across the Sanli sales, parts and technical support operations. "We have, without doubt, one of the very best teams in the industry, a fact recognised by our dealers and the growing number of Sanli customers in the UK, Ireland and continental Europe. Russell's arrival is very welcome and great news all-round."

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