An agreement has been reached between Agrovista and the majority shareholders of Maxwell Amenity, and the transaction is expected to conclude in the next couple of months once the parties have finalised certain preparatory steps.
Upon completion, Maxwell Amenity and Sherriff Amenity, the professional turf and landscape division of Agrovista, are to join forces. The merger will bring together two of the most experienced and progressive teams in the professional turf sector.
The new business will focus on combining the skills and expertise of their respective teams to provide UK wide coverage, giving customers the highest standards of advice, products and service to meet the challenges currently facing the industry.
Commenting on the announcement, Managing Director of Agrovista UK, Chris Clayton said, "The acquisition is an exciting opportunity to grow the sales of amenity products by Agrovista through acquiring a business which is complementary to our current amenity business, Sheriff Amenity. The acquisition will allow Agrovista to extend its reach into customer channels in which it is currently underrepresented and better leverage the combined cost and asset base of both businesses"
MD of Maxwell Amenity, Dave Saltman, stated, "We are very excited about the merger; both our teams have highly qualified and knowledgeable staff. Together with the greater research and product development support available, the new business will be a leading force in the professional turf sector, providing all customers with an even greater level of service."
The new business will be headed by a combined senior management team.
This team will be working together over the coming weeks and months to ensure a smooth integration.
We will be back in touch with you soon to discuss the exciting new prospects this merger will bring for you, as a valued customer, and the industry.