Launched in October 2019, GroundWOW® makes printing on ground as easy as printing on paper. GroundWOW® SPECIAL FX can print any logo, any colour, any size, on any surface. Deployable in under 10 mins, autonomous vehicle technology, artificial intelligence, and an end-to-end Cloud SAAS (Software As A Service) platform combine to create ground-printed images as accurate as a blade of grass.
"Compared to current methods, GroundWOW offers unrivalled time and cost savings" said Tony Rhoades, GroundWOW Founder, Chairman and CEO. "GroundWOW customers will be the first in the World to have the power of full colour autonomous AI printing at their disposal for sports sponsorship and advertising applications, delivering compelling executions and unlocking revenue from dormant or underutilized real estate," continued Rhoades.
"From a practical perspective, our SAAS cloud platform provides permanent 'up' time, vast secure image-to-print file conversion plus full client management including the means to remotely prime, operate, and update robots. The GroundWOW SPECIAL FX system even tells the user how much paint is required relative to the surface type which in turn delivers an environmental upside for clients. This is the first of several GroundWOW product innovations geared to drive sponsorship revenue in all sports around the world with a linked augmented reality proposition to come in early 2020" said Rhoades.
The first public outing for GroundWOW was a global reveal at Saltex2019 at the NEC on 30th October. "We always felt the product would be compelling to our target audience but the level of educated interest from world class organisations who understand what we have created has blown us away" said David Pritchard, Chief Commercial Officer. "Our primary target is stadium owner-operators" said Pritchard, "but we have been approached by creative agencies around the globe who see the commercial scope in GroundWOW as well as entities interested in the prospect of one-off creations".
GroundWOW will be available to view in a purpose-built robot production facility based in the North West of England from January, with first customer deliveries scheduled for Q1 2020.