ICL has appointed Liam Rowlands as a Technical Area Sales Manager, covering South West England and South Wales.
Liam arrives with good knowledge of the industry after working as a greenkeeper for a period of twelve years. Upon leaving school he started his career at Abergele Golf Club, North Wales, under the stewardship of Darren Anderson. He then went onto work at several distinguished clubs including Chester Golf Club, The Grove, and Golfpark de Turfvaert, in the Netherlands. Before joining ICL he progressed to the position of a Deputy Head Greenkeeper.
"During my twelve years in greenkeeping, I have been fortunate to experience golf courses of many shapes and sizes all with varying levels of expectation," said Liam. "I feel this gives me a good ability to understand the customers varying needs". "I'm sure that my experience paired with my education in technical areas will enable me to provide excellent service for both turf managers and distributor partners alike."
Liam also studied a BSc in Sports Turf Science and Management at Myerscough College where he achieved an impressive 2.1. As part of his degree, Liam conducted a highly regarded dissertation which focussed on the effects of ICL's Vitalnova SMX on root growth and development on perennial ryegrasses.
"I feel honoured to be representing ICL," he said. "The company gave me the opportunity to study its SMX product for my thesis when I was at Myerscough College and Andy Owen (International Technical Manager at ICL) was extremely influential throughout the process. It now feels as though my career has come full circle. I am incredibly passionate about ICL products and have seen first-hand how they perform. I hope to take this passion into my role and the regions in which I am operating."
Outside of work, when Liam is not playing golf, he can be found following Bristol City FC and he also enjoys hiking and camping.
Commenting on Liam's appointment, Ed Carter, National Sales and Development Manager for ICL, said: "Liam is great addition to the ICL team. He has great knowledge of our products as well as the right experience and passion for the role. I'm sure he will contribute superbly to driving growth and supporting ICL customers in South West England and South Wales."
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