0 New podcast from Syngenta Golf launches with special episode on golf and social media

New golf business podcast, Syngenta Growing Golf, launched last Wednesday (15th February) across all major platforms, including Spotify, Apple and Google.

In episode 1, social intelligence experts Jacques de Guigné and Claire Martin from Ipsos join Mark Birchmore from Syngenta to discuss the findings of a pioneering social media listening project analyzing 16.1 million mentions of golf.

With a huge influx of players over the past three years, matched by the inexorable rise of social media, what are existing customers saying about golf, what do new participants think and how can clubs and courses engage prospective players?

The panel discuss key insights from the report, including golf's negative reputation generated on Twitter by controversial figures and topics such as Donald Trump and LIV Golf, comparing it with the positive sentiment and interactivity around the sharing of golf experiences on Instagram.

Mark Birchmore, Head of Global Marketing for Syngenta Turf and Landscape, said: "Our latest golf market study, 'Golf & Social Media: The Great Divide', has just been published in conjunction with Ipsos and the expert analysis and commentary from Ipsos' Social Intelligence team makes for insightful listening.

"This report is a first for the golf industry and to have access to Ipsos' AI-enabled tools to analyze millions of posts about golf gives us valuable new insights and learnings on the golf market, helping the industry understand diverse customers' perceptions and motivations.

"The first episode of our podcast series is designed to complement the report and we hope clubs and courses, as well as the wider golf industry, find it relevant and useful in strategic decision making."

Episode 1 of the podcast, 'Golf & Social Media: The Great Divide' is available to listen to now:

Listen on Spotify

Listen on Apple Podcasts

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Contact Kerry Haywood

07973 394037

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