100 years of Iseki manufacturing excellence

Charmian Robsonin Machinery & Mechanics

ISEKI was founded 100 years ago in Japan and has been represented in Europe for over 50 years. It was the first company to introduce compact tractors to the UK market in the mid-seventies.

The extensive range of compact tractors, collecting ride-on mowers and ride-on brush cutters typify Japanese engineering quality and design.

The full history of Iseki can be found on the website if you follow the link below.

https://100th.iseki.co.jp/english/company-history/

Below is a summary of the major milestones of the company over the century from 2024 to the current day and ISEKI’s vision for the future

Launches and Challenges – 1926 -1944

The Company’s founder, Kunisaburo Iseki, passionately proclaimed “I want to free farmers from exhausting labour,” an aspiration which arose from his experience in agriculture, his family’s business. In 1926 he established “Iseki Farm Implement Trading Co.” in Matsuyama City, Ehime Prefecture and began selling fully automated rice hullers. This marked the start of ISEKI Group’s history, which continues to this day. The passion of the founder is what we inherited, and from an unbroken line it exists today as ISEKI’s DNA.

Inventions and High Growth – 1945 - 1969

Through the development of a wide variety of agricultural machinery and the establishment of a mechanized integrated system for rice cultivation, ISEKI contributed to the mechanization and modernization of agriculture, supporting increased food production and rapid economic growth in the postwar period.
We expanded sales locations throughout Japan to address surging demand.

Overseas Expansion 1970 - 1984

We promoted expansion to overseas markets to achieve business growth.
The current landscaping business was launched by promoting sales in the small-sized tractor market in North America and Europe, where the main applications are park and garden maintenance and management of home vegetable gardens. Global business development has begun with the formation of sales networks in Asia.

Strengthened Support to offer Farm Business Proposals – 1985 - 2009

We strengthened our proposals and support for farming operations by leveraging our accumulated farming technologies and know-how and provided new agricultural value that contributes to enhanced agricultural productivity, food safety and security.
Our ability to offer farm business proposals and provide support is today the source of ISEKI Group’s competitive advantage.

Accelerated Global Expansion /Promotion of Sustainability – 2010 - 2024

Starting with PT. ISEKI INDONESIA, which we established as a global production base, we accelerated our global expansion in Thailand, France, Germany, and other countries.
In the domestic market, we are promoting smart agriculture and environmentally sound agriculture by leveraging cutting-edge technologies, contributing to super energy-efficient and highly profitable agriculture.

Our vision for the future – 2025 – the next 100 years

To be a “Solution Provider for Agriculture & Landscape”
Supporting a farming industry full of dreams and beautiful landscapes
and creating a future of sustainable agriculture and landscape

Farming safeguards food and land
and provides the foundation to realize prosperity for people and society.
We believe that our mission is to be a corporate group that supports
“agriculture” and “people and society”
and to resolve issues related to them.

ISEKI UK & IRELAND

ISEKI has maintained a strong presence in Europe for more than five decades, marking a significant milestone with the establishment of ISEKI Europe SA in Brussels in 1971. This move represented a strategic step in expanding the company’s operations beyond its domestic market, allowing ISEKI to serve a broader customer base and respond to the specific needs of European agriculture and landscaping.

As part of ISEKI’s wider European expansion, ISEKI UK & IRELAND has assumed a pivotal role in strengthening the company’s presence across the region. The company has established a strong market position by focusing on the supply of high-quality ride-on mowing equipment. This strategic emphasis has enabled ISEKI UK & IRELAND to meet the demands for efficient grass cutting and collection solutions, which are essential for the maintenance of various landscapes.

Alongside its renowned mowing equipment, ISEKI UK & IRELAND also offers a comprehensive range of tractors. These tractors are designed to serve a variety of applications, including use on golf courses, local authority and municipal grassed areas, as well as fulfilling the requirements of the smaller-scale agricultural sector. By delivering reliable solutions for both public and private sector clients, ISEKI UK & IRELAND continues to contribute significantly to the company’s ongoing success and reputation in the European market.