7,423 utility ATVs delivered in 2009.

Press Releasein Industry News

The number of deliveries of All Terrain Vehicles to dealers recorded by the AEA ATV/Quad Group decreased by 4.7% in 2009 to 7,423 units.

Group Chairman, Phil Everett of Polaris Britain Ltd, commented: "Considering the overall economy, the Utility ATV market has performed reasonably well - particularly when compared to the Sports & Leisure ATV market for example.

This market was also affected by price increases across all manufacturers due to adverse currency exchange rates and increased production costs. A good example of the resilience of the UK market is the comparison with the largest ATV market in the world which is the United States; this market was 28% down over 2008 - which in turn was 29% down over 2007!, with similar sharp declines amongst southern European countries.

Overall the industry responded well to the challenges of 2009. I believe we are in a stronger position now to move this segment of the market forward during 2010, and also to continue to offer strong support to the utility sector during this coming year."

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