Back to the Future for Kubota

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Kubota 004Kubota UK has completed the restructuring of its management team with the creation of a new role for Dave Roberts. Dave left the company in 2010 after 21 years of service and has been enticed back to head up Kubota's three product sectors as Sales and Marketing General Manager.

The main product categories of Engines, Construction Equipment, and Tractor & Groundcare have historically had a Head of Sales and Marketing reporting separately into the MD of Kubota UK. Whilst those positions are still retained, Dave now effectively 'umbrellas' those functions to bring in a more unified approach to Kubota's operating methods.

The Engine sales division now sees Daniel Grant responsible for Sales and Marketing, with Neil Winfield carrying out the same function for the Construction division. Over in the Tractor & Groundcare division Dave Roberts has resumed his previous role running alongside his umbrella function of all three divisions.

Announcing this restructuring Dave explained, "The idea behind my appointment is to bring benefit to our customers with a more unified approach to our operating methods. This will make more efficient use of our resources and enable a common message with regards to marketing." He continued, "We have retained industry expertise where appropriate, but are now able to deploy common resources that transcend the divisions such as marketing, demonstration activities and to a degree, administration.

Kubota 017Commenting on his return, Dave Roberts said, "My 18 months as Operations Director of Farol Ltd has been invaluable. Being involved in all aspects of the dealer has broadened my knowledge and experience, which will help in my new role here at Kubota. The opportunity to come back into in the new role as GM was too good to pass up."

The new Sales & Marketing Manager of the Construction division is Neil Winfield, "My background is very hands on", he explained. "I started in agriculture as an engineering apprentice before moving into the construction industry as a Service Engineer and then Manager." A seasoned Kubota employee having joined in 1999, Neil saw service first as an Administrator in the Engines Division before moving over to Construction in 2001 as Distribution Coordinator.

Neil has experience graduated to field sales support and then Sales Coordinator before this promotion to Sales & Marketing Manager.
Daniel Grant has followed a similar path in that he too studied Agricultural Engineering. He then went on to provide field sales support at Dealership level for various premium brands.

His entry into Kubota came in 2005, "I joined Kubota as an internal Sales Engineer within the Industrial Diesel division. My position progressively evolved to Regional Sales and finally achieving Regional Sales Manager. I was primarily responsible for the sales and distribution into Southern UK as well as Scandinavian/Nordic OEM's and Dealer/Distributor accounts," he contributed.

Daniel sees the experience he's gained at Kubota, together with the experience he previously gained working within a dealership environment, will help him in his position of Sales & Marketing Manager, Engines Division.

Kubota (UK) Ltd., Dormer Road, Thame, Oxfordshire OX9 3UN
Tel: +44 (0)1844 268167 - Fax: +44 (0)1844 216685 - Web:

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