It’s not about you - USGA and R&A release results from their Distances Insights Project
Are the USGA and R&A ready to change the game for everyone because of the .0001 percent? GCI Editor, Guy Cipriano, explores the damage a report produced in response to elite players can cause.
They attempted to make this about the masses who enjoy your
courses. It turned into 112 pages about players who have 112-yard
second shots into 450-yard holes.
The USGA and R&A released results - and subsequent conclusions
- from their Distances Insights Project in early February.
Superintendents and their shrinking teams are busy, so we'll save
you from sifting through every page.
Quit reducing mower heights, end fairway topdressing programs, be
less precise with irrigation practices and halt thatch removal
efforts! Your contributions to making golf more enjoyable for
customers who pay the bills are "detrimental to golf's long-term
future."
In the view of the two governing bodies, golf shots and courses are
becoming too long. Equipment innovation, player improvement and
course conditions, according to the report, are placing the game in
a perilous position.
The report and conclusions aren't about 22-handicappers who play
every couple weeks or the thousands of foursomes lacking a player
who even bothers keeping a handicap. A few 300-yard drives and
7,000-yard courses are threatening the game for millions who can't
hit the ball 190 yards and play the proper tees.
And the report and conclusions surely aren't about agronomy.
Pick your nomenclature - superintendents, course managers,
greenkeepers - have responded to global consumer demands and
resource crunches by making courses firmer, faster and filled with
repeatable fun. Bouncier turf keeps players of all generations more
engaged. How often have you fielded a complaint about a customer
receiving 15 additional yards of fairway roll? Your sand-slinging,
calculated input-dispersing ways are protecting, not hindering,
golf's future.
The report, quite simply, is about elite players competing on elite
courses. Analysis from 1990 to the present "focuses more on elite
male driver shots because this is the group for which most data
exists, but the same factors can also contribute to distance
increases for other golfer cohorts, though the extent of the
contributions may differ."
Let's clarify this analysis: Rory McIlroy and Friday Nine Fred
aren't golfer cohorts. Elite male players train smarter, swing
faster and leverage technology into scoring advantages better than
their predecessors. If every golfer fell into this scant subset,
then, yes, distance gains would be hurting golf more than five-hour
rounds. But only 2,085 male players boast Official World Golf
Rankings points. Forget making decisions based on the 1 percent.
The governing bodies are using the .0001 percent as their basis for
conclusions.
What courses are affected by players determined to improve
smashing longer drives? A table on page 38 of the report examines
second-shot length into PGA Tour courses. A page later, we learn
PGA Tour driving distances are lower when it rains. Well … no
kidding! To their credit, the governing bodies studied 4,400
reported course lengths in the U.S. between 1890 and today. But
ensuing charts, tables and graphs reveal course length data from
state and regional golf association events, USGA championships, PGA
Tour and European Tour events, and Golf Digest top 100 courses.
That bully Robert Trent Jones Sr. receives mention for toughening
and lengthening golf courses following World War II. The report
doesn't mention Tiger Woods, whose gym work spawned a generation of
fitter, stronger, healthier and, yes, longer players. Tiger's rise
certainly convinced officials at a few tournament courses to
increase yardage. His dominance also introduced millions to the
game, many of whom continue to benefit from fitness, technological
and agronomic advancements.
Stern wording in the conclusions suggest the governing bodies are
poised to enact measures to control or limit distance. How far will
they go? How far should they go?
The first part of the solution should be straightforward: leave the
amateur game alone. The market has already corrected itself, with
smart facilities adding forward tees and short-course options for
hurried consumers. These efforts will continue to evolve. Increased
pro shop communication, tactful on-course marshalling, scorecard
recommendations and solid signage implemented by quality facilities
are helping golfers select the proper tees.
The costs associated with courses increasing yardage because of
elite golfers don't rankle operators. Finding and retaining
reliable employees, aging course infrastructure, turf damage caused
by carts, demand for faster greens and fierce competition for
discretionary money challenge the industry more than 300-yard
drives. Course yardage occupied no hallway, show floor or dinner
chatter during the most recent Golf Industry Show in Orlando. The
topic will occupy the same amount of discourse next year in Las
Vegas.
The second part of the solution should also be straightforward: if
the governing bodies view losing a few championship venues as a
significant problem worth correcting, alter the game for the elite
players. Professional players use wooden bats; amateurs use metal
bats. Basketball and football sizes vary depending on age. Olympic
and college throwers toss heavier objects than high school
throwers.
Golf's governing bodies are partially responsible for the equipment
on the market and the lengthening of their championship venues.
They had multiple opportunities over the past 30 years to curtail
equipment-related gains made by elite players.
Lumping everyday players into a potential decision made for elite
players would be "detrimental to golf's long-term future."
All images from Pixabay
Guy Cipriano is Golf Course Industry's editor. Yes, he read the entire 112-page Distance Insights Project and 15 pages of conclusions.