John Deere Golf appoints new director

Steve Mitchellin Industry News

Nicole Chase portrait.jpgJohn Deere Golf is excited to announce a significant development within its sales and marketing team. Nicole Chase, former business manager, has accepted the newly created role of golf sales and marketing director for Europe, Africa and the Middle East (EAME). Chase will relocate to Germany in order to more effectively focus on worldwide growth opportunities for John Deere Golf.

"As emerging markets continue to provide potential for growth, we need to consider alternative options beyond our traditional approaches," said Gregg Breningmeyer, group director, sales and marketing for John Deere Golf. "And with the recent introduction of several new product platforms, this is the perfect time to take advantage of new, exciting opportunities abroad."

Beginning in May, Chase will be responsible for bolstering sales and marketing support in existing markets while exploring new opportunities for equipment and irrigation product lines.

"By focusing additional efforts locally, we can ensure our business model is appropriately tailored to meet the customer challenges in each individual market," said Chase. "The game of golf continues to advance globally and we must evolve with it. With additional emphasis in emerging markets, I'm confident we will continue to deliver the unmatched customer support John Deere Golf is known for worldwide."

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