Polaris appoints Sarah Johnson

Sarah Johnson is no stranger to working on massive global brands and in accepting the position of Marketing Specialist UK, EMEA at Polaris Britain she is looking forward to the challenge.

Multi-lingual with a Bachelor's degree in linguistics, Sarah has joined Polaris from a long career as Brand Communications Manager, Product Marketing Specialist and European Training Specialist with New Holland, bringing with her a wealth of experience.

"Polaris is the number one All-Terrain Specialist in Europe and leads the world in ATV's and Side-by-Side utility vehicles, so the prospects ahead are very exciting," she says, " not only in the future of farming but equally in the expansion of the company into other markets."

Polaris has seen exceptional growth with its industry-leading new product developments and the acquisitions of 'green' electric vehicle manufacturers such as Goupil, GEM and Mega, as well as the production of Victory Motorcycles and the Indian motorcycle brand.

"Sarah knows our industry and her experience will be invaluable," says Polaris' Country Manager, Phil Everett, "we can draw on her existing knowledge and know we have someone who can help take the brand forward, creating a very strong platform of marketing support for Polaris and our dealers."