Turf Industry Event Survey Responses

Since Pitchcare started over eight years ago, we have been in the fortunate position to work very closely with both the trade and the practioners. During this time there has been much conjecture voiced and written about the future of the industry and the trade shows. In recent months, due to high demand, we sent out two questionnaires, one to our members (the Groundsmen and the Greenkeepers) and one to the companies that historically and regularly support the guys and girls in the field.

For your information 15% of the companies supplied fully completed surveys and 4% of the members who received the survey also took the time to complete it in full. These results do not include unfinished survey responses. Over the next week we will also be publishing the written majority responses that many offered in addition to these statistics.

Below are the results of the two surveys, we hope that you find them interesting.

Q1. Trade: Would your company be in favour of and support a single Turf Care Industry Event?

Q1. Members: Would you be in favour of and support a single Turf Care Industry Event?

		Trade	Members
Yes		94.1%	91.2%
No		5.9%	8.8%

Q2. What type of event should this be?

Trade	Members
Indoor 23.4%	Indoor 10.2%
Outdoor 6.4%	Outdoor 8.0%
Indoor with demonstration area 44.7%	Indoor with demonstration area 53.4%
Outdoor with demonstration area 25.5%	Outdoor with demonstration area 28.4%

Q3. Where should the event be held?

		Trade	Members
North		2.2%	5.9%
South		8.7%	8.9%
Midlands		63.0%	48.4%
Alternate between them		26.1%	36.9%

Q4. In which month(s) should the event be held?

		Trade	Members
January		25.9%	16.4%
February		27.2%	17.2%
March		6.2%	15.4%
April		1.2%	8.3%
May		3.7%	6.9%
June		3.7%	8.1%
July		6.2%	8.7%
August		2.5%	8.9%
September		29.6%	22.9%
October		17.3%	15.2%
November		19.8%	13.2%
December		6.2%	3.7%

Q5. How often would you like the industry to host a major event?

		Trade	Members
Once a year		67.4%	72.3%
Every other year		32.6%	27.7%

Q6. How long should the event run?

		Trade	Members
1 day		0.0%	4.4%
1.5 days		0.0%	0.5%
2 days		38.7%	40.1%
2.5 days		11.8%	5.4%
3 days		36.6%	45.7%
3.5 days		2.2%	N/A
4 days		5.4%	N/A
4.5 days		0.0%	N/A
5 days		0.0%	N/A
Other		5.4%	3.8%

Q7. Trade: As an exhibitor, how important would you consider the following elements to be?

Q7. Members: As a visitor, how important would you consider the following elements to be?

Q8. Trade: Are there any visitor groups who you would like to see at events, who are not currently represented?

[Written responses only-to be published over the next few days]

Q8. Members: What sort of training and education would you like to be available?

Q9. Please indicate how you rate the importance of the following:

Q10. Trade: Are you intending to exhibit at any of these shows in 2010?

Q10. Members: Are you intending to visit any of these shows in 2010?