COMPO EXPERT expands UK brand awareness with national account manager appointment

Karen Maxwellin General Interest

COMPO EXPERT GmbH, a European market leader in fertiliser production, has appointed Matthew Williams as National Account Manager for Turf to increase the company's profile in the UK's sports turf sector.

A BASIS-registered Turf Agronomist and a member of the European and International Turfgrass Society, Matt brings 15 years of sales and turf consultation experience at high-profile sports venues, landscape businesses and public green facilities to his new role.

He had previously worked at Spunhill Amenity where he was UK Turf Sales Manager, having moved from Barenbrug UK in 2018 where, over a 10-year period, he held the roles of UK Key Account Manager and New Product Development Manager.

Within his national role at COMPO EXPERT, Matt will be looking after the needs of the company's current distributors and merchants throughout the UK and Ireland with raw material and branded material supply.

"I intend to increase COMPO EXPERT's brand presence in the UK," Matt says. "The brand is number one in Europe and with the company's high-quality chemistry products, I believe there is plenty of room for expansion in the UK & Ireland market."

Commenting on Matthew's appointment, COMPO EXPERT Managing Director, Gerald Bonner says: "'We are delighted to have recruited someone of the stature of Matt Williams. Matt has extensive experience in a wide range of turf environments, and we look forward to achieving greater growth in this market. COMPO EXPERT is the European leader in Turf Agronomy applications and Matt will be leading our significant expansion plans for the UK & Ireland Turf programme."