Pitchcare announced as new sponsor of the Shropshire FA Challenge Cup
Shropshire Football Association is delighted to announce Pitchcare as the new title sponsor of the prestigious Shropshire FA Challenge Cup, strengthening a partnership that will also deliver valuable benefits to affiliated clubs across the county.
The agreement sees Pitchcare, one of the UK's leading suppliers of sports turf products, equipment and technical advice, become the official sponsor of the competition while providing Shropshire clubs with exclusive discounts on pitch maintenance supplies and access to specialist helpline support from Pitchcare's experienced team.
The partnership has been designed not only to support one of the county's flagship football competitions but also to help grassroots clubs improve and maintain their playing surfaces through expert guidance and cost-saving opportunities.
Steve Monk of Pitchcare said: "We are delighted to be partnering with Shropshire FA and becoming the new sponsor of the Shropshire FA Challenge Cup. Grassroots football relies heavily on the dedication of volunteers and club officials, and we are passionate about supporting those people who work tirelessly to provide quality playing surfaces for their communities.
Through this partnership, we are pleased to offer affiliated clubs access to exclusive discounts on products and supplies, alongside technical support and advice from our experienced team. We look forward to working closely with clubs across Shropshire and helping them develop and maintain better playing environments for players of all ages."
Andy Weston, CEO of Shropshire FA, said: "We are thrilled to welcome Pitchcare as the new sponsor of the Shropshire FA Challenge Cup. This partnership goes far beyond traditional sponsorship and provides tangible benefits for our affiliated clubs throughout the county.
The Challenge Cup is one of the most prestigious competitions in Shropshire football, and it is fantastic to have a partner that shares our commitment to supporting the grassroots game. The club discounts and access to Pitchcare's expert helpline advice will provide real value to clubs as they continue to face increasing financial pressures and challenges in maintaining their facilities.
We look forward to working with Steve and the team at Pitchcare to strengthen grassroots football across Shropshire and further enhance the profile of the Challenge Cup."
The partnership will commence ahead of the 2026-27 season, with further details on club discounts, support services and competition branding to be announced in the coming weeks.
For more information about the Shropshire FA Challenge Cup and the benefits available through the Pitchcare partnership, affiliated clubs are encouraged to contact Shropshire FA.
