EGO brings the power at 2026 press day
Yesterday we had the chance to attend the EGO Power Plus press day and it did not disappoint.
The highlight of the day, though, was the launch of the all-new AURA-R2 robotic mower. This next-generation mower looks set to redefine lawn care, combining smart navigation, sleek design, and impressive efficiency. It’s exciting to see how automation continues to evolve in the landscaping space.
The robotic mower helping busy families reclaim their weekend.
EGO, the battery-powered gardening equipment specialist, has introduced an exciting new robotic mower designed to help busy families reclaim their precious free time.
Built for fathers who are familiar with balancing household tasks with Dad’s Taxi services, and for mums who regularly have to ditch gardening to get the kids to this week’s second birthday party, EGO’s AURA-R2 helps busy families take mowing off the to-do list.
Available from March, EGO’s next-generation, wire-free AURA-R2 robotic mower range is designed to take the pressure off on-the-go-households who desire a beautifully kept lawn with minimal effort.
Andrew Frohock, IoT Product Manager for EGO, said: “For busy families, we know mowing can be a time thief. We designed the AURA-R2 as a system for reclaiming evenings and weekends, meaning more time for family and friends, enjoying days out, or simply enjoying the garden instead of having to grapple with their growing list of commitments. Working quietly in the background, the AURA-R2 is designed to fit right into family life, delivering a consistently beautiful lawn, quietly and safely, and giving families their free time back to do the things they enjoy the most.”
While the kitchen may be the heart of the home, in the spring and summer months, it’s the garden that families gravitate towards. For barbeques, games or simply as a place to relax, the challenge is finding the time to keep the lawn ready for it all.
Beyond the quick setup and install, the AURA-R2 will work its magic on lawns of up to 6,000m2 discreetly and unassisted, with the ability to mow up to 40 different zones with precision and accuracy. Homeowners can remotely control the mower’s schedule as well as monitor its battery via the EGO Connect app, allowing full control, whether that’s from the side of the sports pitch or from a sun lounger on the Costa Del Sol.
Families can also rest easy in the knowledge that the mower is designed with safety in mind. Its various cameras, sensors and GPS combine to bring the mower to a halt or divert when it detects children, pets, toys or other objects.
For added peace of mind, the robot’s inbuilt security features include a user-defined PIN, GPS tracking, geofencing alerts and remote locking to help deter theft.
Integrated headlights enable the AURA-R2 to work at night, for flexibility around the family’s schedule, and in low-visibility areas. The mower can also operate in even the most complex of gardens, with the ability to mow on slopes of up to 50%, and its 180-degree front bumper adds protection for manoeuvring around tighter spaces.
For those wanting not just a flawless finish, but also a healthy lawn on which the family can play or have picnics, the mower will finely mulch grass clippings and return them to the lawn, where they will encourage greener and thicker grass to grow.
Ideal for medium to large-sized lawns, the AURA-R2 range includes three models –the RMR1500E, the RMR3000E and the RMR6000E – and covers lawns of 1,500, 3,000 and 6,000m2 respectively. All three models are IP66 rated, making them weather-resistant and easy to clean with a pressure washer, while a dedicated rain sensor allows the mower to automatically park during wet conditions.
The AURA-R2 range starts at £1,799 RRP and is available to buy from March at: https://www.egorobotmowers.eu/
Battery power becomes number one equipment choice as landmark Challenge 2025 campaign ends
The five-year campaign charts changing end-user perceptions, environmental gains, and the performance breakthroughs that have accelerated adoption – now captured in a new industry whitepaper.
- 11x more CO emitted by a petrol leaf blower compared to a small hatchback car
- 50% of the petrol required to run a car needed to run a petrol leaf blower
- A petrol-powered Line Trimmer is 3x louder than battery-powered
- 60% of the tools used across the UK by public bodies are still petrol-powered
After five years of educating domestic and professional users on the environmental, health and performance benefits of battery-powered outdoor power equipment, EGO Power+ has now concluded its Challenge 2025 campaign with the release of a new whitepaper.
Summarising years of research and awareness activity from EGO, the whitepaper also includes research from industry trade body, the European Garden Machinery Federation (EGMF). The data shows that between 2019 and 2024, the percentage of petrol-powered equipment in use across Europe fell from 36% to 24%. In sharp contrast, electric cordless equipment almost doubled in use, rising from 28% to 48%.
This is mirrored exactly in sales of new equipment, with electric cordless rising from 33% to 58%, and petrol falling from 40% to 26%.
Drawing on five years of campaign insights, field data, and market research, the whitepaper also explores results from emissions, noise and vibration testing from independent testing specialists, and evaluates whether EGO’s vision to establish battery power as the principal power source for outdoor power equipment, was reached.
Vince Brauns, Group Product Director, for EGO Power+ said: “Our latest whitepaper shows clearly that our Challenge 2025 vision for battery power had a clear and significant impact on the industry. When we began the campaign, battery power was seen as a compromise. Users who had used petrol for decades; could not believe that this new technology could give them the power, performance or runtime that they were accustomed to, and all without the strong fumes, loud noise or high vibrations. With misconceptions at their highest, we decided that it was time to show users the impact that using petrol tools was having on themselves and the environment around them.”
Challenge 2025 was launched in 2020 with one goal in mind: to educate and empower change in domestic and professional outdoor power equipment users to make battery the principal power source and leave petrol in the past. The hope was that by educating users about the advantages of using battery-powered outdoor power equipment, EGO could dispel misconceptions, reduce emissions and noise pollution, and increase user comfort and safety.
All these things were achievable with the technology available in 2020; however, a lack of awareness about the harmful nature of petrol, combined with uninformed perceptions of battery power, meant that mindset was a barrier to change. But now, as technology continues to advance, and with calls from industry bodies such as the Climate Change Committee to reduce greenhouse gas emissions, it is clear the market is shifting in favour of cleaner, quieter and safer equipment.
Vince Brauns continues: “The campaign has enabled us to advocate for battery power in both the UK and European markets and has ultimately helped to reposition battery-powered tools from a niche alternative to a staple choice. While there is still a minority who will choose petrol-power over battery-power, due to the data-backed information we have shared over the past five years, the conversation has fundamentally changed.”
Working with specialist partners, this powerful and thought-provoking campaign commissioned market research to understand the attitudes and perceptions of over 1,200 outdoor power equipment users, evaluated the performance of petrol and battery-powered tools against noise, vibration and emissions, made Freedom of Information requests to understand the use of petrol tools by local authorities in Clean Air Zones and generated extensive press and social media coverage to heighten awareness.
While Challenge 2025 was successful in bringing battery power to the forefront of the industry, as the principal power source for outdoor power equipment, this is only the beginning of securing a cleaner future for generations to come.
The whitepaper, The Final Report: Battery-power, now charging ahead, is available to download here