Milwaukee Tool seeking to increase its OPE market share in 2024

Jordan O'Flanagan

Milwaukee Tool seeks to increase its market share in the outdoor power equipment (OPE) sector in 2024 to offer more battery-powered solutions for gardening, landscaping and horticulture professionals.

Machinery

As an industry-leading manufacturer of heavy-duty power tools, accessories and hand tools for professional users worldwide, Milwaukee Tool is now set to heighten its position in the market with both new and updated releases of its cordless solutions, placing an increased focus on its battery technology and range of outdoor power equipment.

Since the launch of its cordless OPE range, Milwaukee Toolhas played an important role in offering a battery alternative to solutions for professionals across the industry. Since then, Milwaukee Tool’s in-house research and development team has been working with industry professionals across a variety of trades to gain a better understanding of their daily challenges and has consistently put their findings back into the development of its products to ensure its customers have access to the solutions they truly need.

Rhys Adams, national sales manager OPE at Milwaukee Tool UK, commented: “Our mission in 2024 is to ensure our expansive range for cordless equipment proves its value to professionals in the OPE sector by providing a one-stop-shop for the solutions they need.

“To help increase our share of the OPE market, we’re bringing a variety of new products, as well as enhancements to our existing product ranges, to help ensure users have the right solutions to complete the task at hand with ease and efficiency when compared to more traditional alternatives – something that has always been at the top of our agenda.”

Among the tools hitting the market this year is the DUAL BATTERY SELF PROPELLED LAWN MOWER which features a 46 cm steel deck and blade design, and utilises Milwaukee Tool’s M18 FUEL battery technology to deliver best-in-class quality of cut.

Milwaukee Tool’s M18 FUEL battery technology has been engineered for the most demanding trades in the world to deliver unrivalled performance in a compact structure. Capable of powering a whole range of tools without wavering on power and performance, professionals can fuel an arsenal of outdoor power equipment using a single battery platform.

Rhys continued: “Our battery platform has been tried and tested in some of the world’s harshest and most demanding environments to ensure that no matter how challenging the job might be, or how difficult the terrain, our solutions are up to the task. The same technology, battery platform and power is put into our OPE range to support more and more professionals in the sector, and we’re excited to be able to provide the industry with even more solutions which we’ll be announcing very soon and throughout the remainder of the year.”

Also utilising the M18 FUEL battery platform is Milwaukee Tool’s first DUAL BATTERY BACKPACK BLOWER featuring a high contrast consistent blowing force of 20.5 N across the entire battery discharge. The advanced blower will be available later this year and can hold up to four M18 FUEL batteries for extended run time, as well as a padded back pad and padded adjustable straps for extreme comfort. The blower is one of the many products in the complete OPE range from Milwaukee Tool designed with the end user in mind.

Launched in 2017, Milwaukee Tool’s range of outdoor power equipment has grown to feature over 60+ tools and solutions to help provide the right solutions for outdoor maintenance, gardening, landscaping and land clearance professionals. The range features a selection of lawn mowers, brushcutters, hedge trimmers, blowers, chainsaws and sprayers, as well as an all-in-one multi-tool with 12 optional attachments powered by one single M18 FUEL Power Head.

Be sure to look out for the latest launches from Milwaukee Tool throughout 2024 or to discover its full range of outdoor power equipment and battery technology today, click here or visit https://uk.milwaukeetool.eu/.