More indoor demonstrations planned for SALTEX 2020

Lucy Nichollsin Exhibition News

Due to popular visitor demand, show organisers have revealed that an increased number of indoor demonstrations will be taking place at SALTEX 2020 in a large dedicated arena on the show floor.

At SALTEX 2019 the Eco Village demonstration area offered visitors the opportunity to experience the latest green technology in groundscare and played host to daily demonstrations of cutting-edge sustainable products, which included electric mowers, loaders, brushcutters, hedgecutters, chainsaws and woodchippers.

This feature proved to be a huge success and attracted large crowds of onlookers, which gave exhibitors the opportunity to promote their products in more detail. In fact, every exhibitor that participated in the Eco Village reported an increase in footfall to their stand and claimed that it helped them generate a significant amount of sales leads.

At last year's SALTEX event, Avant UK demonstrated its new electric loader in the Eco Village and John Spencer, national sales manager, felt that it put them directly in the spotlight.

"SALTEX is the UK's flagship event in the groundscare industry and when the opportunity arose to promote our products within the Eco Village, we jumped at the chance.

"A working area is a great show feature - visitors love live demonstrations. It's good to see all the machines and equipment on static stands but getting the chance to see them in action is a great opportunity.

"Last year's Eco Village proved popular with the visitors, as a good size crowd gathered each time we demonstrated. Not only did this gain interest in our electric models, but it also drew the visitors to our main stand to look at all our other diesel and petrol models too."

Allett Mowers used the Eco Village to showcase its walk-behind electric cylinder mower and managing director Austin Jarrett, also felt that it maximised the company's presence at the show.

"It certainly drove more visitors to our stand. We were busy on both days right up until the end of the show. It helped visitors put us on the tick list in terms of exhibitors they wanted to see on the show floor, and it gave us the opportunity to talk to more people about our products," he said.

Many exhibitors are already signing up to the new demonstration feature which is set to be more than twice the size of the Eco Village.

Commenting on the enlarged demonstration arena, SALTEX and events director Luke Perry said: "The success of SALTEX is achieved by listening to every single piece of feedback following a show. According to the post-show visitor survey there is a real desire to see more indoor demonstrations on the show floor. Therefore, for SALTEX 2020 we have taken the decision to display more indoor demonstrations and make the experience even better.

"Not only will it be a fantastic attraction for visitors, but it will also be a great opportunity for exhibitors to proudly put their products directly in front of over 9,000 relevant visitors who have the appetite and budget for new equipment."

SALTEX 2020 will take place at the NEC, Birmingham on 4 and 5 November.

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