STRI Appoints Glenn Kirby as Research Director to drive innovative research solutions

STRI is pleased to announce the appointment of Glenn Kirby as its new Research Director.

With more than 30 years’ experience in turf management, technical services, and digital innovation, Glenn will spearhead STRI’s next chapter in industry-leading research strategies.

Glenn joins STRI from Syngenta, where he most recently served as Technical Services Manager for Turf across Europe, Africa, and the Middle East. His leadership in digital strategy, AI implementation, and market support trials has helped shape the future of sustainable turf management globally.

Glenn commented, “I think this is one of the most exciting periods for turf management in the UK and across Europe that we’ve ever seen. The challenges we face around climate, sustainability, and increasing expectations make this a pivotal time - and I’m looking forward to playing my part in shaping the future of our industry with STRI Group.  Here’s to new beginnings, collaboration, and pushing the boundaries of turf research.”

Richard Stuttard, Group Director added, “With Glenn’s unique blend of technical expertise, digital innovation and industry leadership experience, he’ll be instrumental in driving STRI’s research proposition for the future, pioneering new solutions for clients and supporting the team. We’re excited to welcome Glenn to the Group.”

Glenn will lead STRI’s research initiatives, focusing on sustainable practices, digital transformation, and collaborative innovation – building on successful customer relationships and introducing the Group’s expertise to new clients.  With Glenn at the helm, and with research and innovation in its DNA, STRI is well-placed to play a pivotal role in defining the future of turf management and beyond.