Stuart Yarwood MG takes the reins for DLF in the North West

Louise Challissin People

DLF Seeds are pleased to announce the recent appointment of Stuart Yarwood MG. Stuart's role as Regional Technical Sales Manager will see him working closely with both customers and distributors across the North West of the UK, providing advice and support on the Masterline and Johnsons Sports Seed ranges.

After completing his HND in Golf Course Management at Reaseheath College, Stuart spent two years in Golf Course construction before taking up his first greenkeeping role as Deputy Course Manager at Delamere Forest Golf Club. Following this, he spent 17 years as Course Manager at Lymm Golf Club where he specialised in traditional and sustainable turf management. Along with practical experience, Stuart also achieved his Master Greenkeeper certificate in 2010 and is one of only seven people in the world to have gained the R&A Gold Scholar Award for his role in the facilitation of the R&A Scholars programme.

Stuart's years of practical experience and technical know-how then went on to set him up for a role in sales, where he provided agronomic support to customers across all sporting disciplines, before further developing this with some time spent in sports turf contracting & consulting. He joined DLF in February 2021. Commenting on his appointment, Stuart said, "Joining DLF was an opportunity I couldn't turn down. My late father always said, 'If I was to be a car mechanic, be a car mechanic for Rolls Royce'. DLF are the Rolls Royce of the seed world, providing the very best range for natural playing surfaces. I am very passionate about sharing my knowledge and am looking forward to being able to do that in my new role, helping others to deliver the best surfaces possible."

Amenity Sales & Marketing Manager Derek Smith added, "We are very excited to have someone with Stuart's level of knowledge, experience and passion joining the technical team. Stuart spent the first few weeks in his role working closely with John Hughes to get a thorough understanding of both the product range and the specific needs of accounts in his territory."

Stuart lives in Cheshire with his fiancée and three children. In his spare time he enjoys DIY, practicing some admittedly hit and miss magic tricks and exploring nature - which he's hoping to do with a four-legged companion very soon.